“If life is an adventure, I want to take it with my friends.”
This sentiment is the bright core of the company values Josh has put into place. “Work is a verb. The place I do that should be somewhere I want to be.” For the last 10 years, it’s been his mission to make sure it is. Brunch—previously JEL Creative—has been his business and passion, a workplace that’s grown into a room full of friends. “I consider all of my employees friends. We spend a lot of time together, and it’s important to me that we all feel comfortable and friendly with each other.”
From his beginnings as a project manager coordinating dozens of clients—from boutique firms to Fortune 100 companies—Josh has consistently delivered a level of commitment and design excellence. But there was something missing in those positions. “I wanted to create a different working environment,” he admits. “Now, I can work with people I’d go to brunch with.” That level of easy relationship, with employees and clients, has been the driving force behind Brunch.
Running a successful design and development studio takes a lot of time, but the outside hours are equally important. “I’m a total people person, if it isn’t obvious. I’m always finding time to catch a show with someone, play bocce, or catch up over brunch—that’s a theme, isn’t it.”
When not being social, and often while, you can find him with his dog Abbey Bartlet (yes, yes that is a West Wing reference.) She’s in the office often enough to be the unofficial-official mascot. “We love having the dogs in the office; everyone is allowed to bring theirs in. Sure, some days it’s an impromptu doggie daycare, but it’s more fun that way.”
Building a company like this has been an endeavor, but Josh is humble about it. “I don’t think it’s some great stretch or innovation. I’m just trying to produce great work, and have everyone enjoy themselves doing it.”