“Why is it that when you have two very similar designs, one will work great and the other won’t at all?”
It’s questions like this that drew Andrew into the world of illustration and design from his beginnings as a painter. “I’m fascinated with the psychology of why and how people use things,” he explains. “How do you convince people to do something?”
Andrew’s love of strategy, user-centric design and art direction is clear the moment you meet him. But his journey to becoming a digital creative was almost entirely by chance. “I graduated from college during an economic downturn, with a degree in illustration and design, and I had no idea what I would do for a job. I saw a posting for an art director position, knew I could do it, and applied,” he recounts. “I ended up getting the job. It didn’t pay much, but was really fun.”
Over the next decade, Andrew would hone his creative chops working in nearly every channel, eventually focusing on digital design and UI. “I love technology and figuring out why stuff works and why people work.” He says that being a designer at Brunch is the sweet spot where all of his interests meet: “Brunch has the exact right combination of creativity, technology, and strategy. It keeps you engaged and interested constantly. And of course, it helps that we have a lot of fun, too.”
Recently, Andrew has become interested in VR development and design. As an avid gamer, he immediately recognized the power of the technology and set out to learn more about it. “There’s a huge difference between watching your character jump across a ravine and experiencing your character jump across,” he says.
Andrew loves every kind of gaming. “I’m a total nerd,” he admits with a smile. “My walk-in closet is full of board games, not clothes.” As to whether they ever make it into the office, he says “come by anytime to play and we’ll see what I’ve got in my drawer.”